Insights

Uncommon Sense: Global Trends That Will Affect Us All

Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years. I was joined by our friend and client Zein Abdalla, a 20-year...

Secure Tomorrow's Car Buyers Today

There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to point B without having to rely on anyone or public transportation creates feelings of both independence and pride. People are passionate about car ownership—whether new or used—and...

The Asian Mobile Consumer Decoded

Smartphone penetration in the Asia-Pacific region is booming. In fact, penetration in a number of markets in the region is approaching saturation point, having already eclipsed penetration levels in the U.S. and many European nations. While Nielsen expects the growth in ownership of connected...

Five Ways to Win Over Asian Consumers With Your Innovation

By Tobias Puehse, Vice President of Nielsen’s Innovation Practice in Southeast Asia, North Asia and Pacific and Sonia Kapoor, Director, Thought Leadership and Knowledge Management With buoyant economies, burgeoning populations and a fast-growing middle class segment, Asia is ripe with growth...

From Carts to Baskets: the New Normal for Filipino Shoppers

Filipino shoppers traditionally go to the supermarkets twice a month, usually on paydays, for bulk shopping. For some basic items, however, Filipinos often buy from sari-sari stores, local convenience shops. With the increasing number of supermarkets across the country, however, a recent Nielsen...