As we move from Phase 2 to Phase 3, what will the future of FMCG look like in Singapore?
Dads are becoming more involved in child care, so baby care brands can use this as an opportunity to target marketing efforts toward them.
Analysing shopping trends before the COVID-19 pandemic can help brands and retailers understand how consumer behaviour has changed, and how to reset expectations.
New findings from the Nielsen Global Survey of Fresh Foods reveal how much fresh foods we consume, where we shop for fresh products and why we shop these preferred retail channels.
New findings from a Nielsen global survey of respondents with Internet access reveal underlying consumer sentiment toward new product innovations. Nielsen uncovers current consumer sentiment when it comes to purchasing new products, which product categories are enjoying the most interaction and...
The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of...