Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
In terms of golf’s global appeal, few markets rank higher than South Korea. Insights from Nielsen Sports show that 35% of people in the country are interested in golf, which puts it ahead of markets like the U.S. and Europe as the sport’s most interested population.
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Home grown retailer-and-etailer Homeplus gets to know the omni-channel consumer to enjoy double-digit growth and stay ahead of the curve.
Watch how 4 brands across 4 cities in Asia Pacific - from FMCG to financial services - turn big data into big ideas.
Confronted by more digital and discerning consumers, Citibank responded by going back to the basics – focusing on product features that consumers valued – to keep them loyal.
One of the world’s oldest skin care brands, POND’S, shows how the multinational consumer goods company banks on market and brand analysis to drive local play in Asia Pacific.
Find out how home grown retailer NTUC Fairprice stays relevant and clued in on what consumers want, with consumer insight.
Discover how by keeping a keen eye on its distribution strategy and competitors, Nestlé, the health and wellness brand on every Filipino’s breakfast table successfully grows with the consumer.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4....