Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...
Singaporean women are the primary shoppers in their household and have a large role to play when it comes to grocery shopping.
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
In terms of golf’s global appeal, few markets rank higher than South Korea. Insights from Nielsen Sports show that 35% of people in the country are interested in golf, which puts it ahead of markets like the U.S. and Europe as the sport’s most interested population.
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Home grown retailer-and-etailer Homeplus gets to know the omni-channel consumer to enjoy double-digit growth and stay ahead of the curve.
Watch how 4 brands across 4 cities in Asia Pacific - from FMCG to financial services - turn big data into big ideas.
Confronted by more digital and discerning consumers, Citibank responded by going back to the basics – focusing on product features that consumers valued – to keep them loyal.
One of the world’s oldest skin care brands, POND’S, shows how the multinational consumer goods company banks on market and brand analysis to drive local play in Asia Pacific.
Find out how home grown retailer NTUC Fairprice stays relevant and clued in on what consumers want, with consumer insight.