Insights

Asian Consumers Are Rethinking How They Eat Post COVID-19

Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...

A Digital Giant Awakens

Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.

2016 World Sports Review

Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.

South Korea: Homeplus in 90 Seconds

Home grown retailer-and-etailer Homeplus gets to know the omni-channel consumer to enjoy double-digit growth and stay ahead of the curve.

Unilever In 90 Seconds

One of the world’s oldest skin care brands, POND’S, shows how the multinational consumer goods company banks on market and brand analysis to drive local play in Asia Pacific.