Tune in to our webinar playback and discover how Nielsen can help you adapt and optimise your strategies to better understand your consumer’s needs in a COVID-19 world.
As we move from Phase 2 to Phase 3, what will the future of FMCG look like in Singapore?
Dads are becoming more involved in child care, so baby care brands can use this as an opportunity to target marketing efforts toward them.
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
Analysing shopping trends before the COVID-19 pandemic can help brands and retailers understand how consumer behaviour has changed, and how to reset expectations.
Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected...
COVID-19 has changed everything, hasn’t it? So why should businesses and marketers have sustainability on their agendas? While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future.
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
As consumers all over the world stay home as a result of COVID-19, how will the way they shop - online and offline - change in the long run?
The COVID-19 outbreak has forced a permanent recalibration of consumer habits and consumption patterns. With a large percentage of the world now in lockdown, it is important to look beyond the day-to-day maelstrom and adjust for a new normal.