Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves...
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
Tune in to our webinar playback and discover how Nielsen can help you adapt and optimise your strategies to better understand your consumer’s needs in a COVID-19 world.
As we move from Phase 2 to Phase 3, what will the future of FMCG look like in Singapore?
Dads are becoming more involved in child care, so baby care brands can use this as an opportunity to target marketing efforts toward them.
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
Analysing shopping trends before the COVID-19 pandemic can help brands and retailers understand how consumer behaviour has changed, and how to reset expectations.
Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected...
COVID-19 has changed everything, hasn’t it? So why should businesses and marketers have sustainability on their agendas? While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future.