COVID-19: Tracking the Impact on Media and Consumer Behavior
In the past year-and-a-half, we have witnessed dramatic shifts in consumer behavior and seen companies nimbly shift gears with varying levels of success.
My Relationship with a Biscuit Pack
My experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper’s attention at the “Zeroth moment of truth”—when the shopper is in front of a screen. They then catch the shopper’s attention in front of the shelf—that’s the...
Authenticity is the Key Ingredient for Brands with Personality
Now more than ever, brands are “taking stands”—challenging the status quo, and their competitors. It’s a popular phrase, and an evolving idea in today’s social and political moment, not to mention over the past decade as corporate responsibility and sustainability has risen in prominence...
E-Commerce and Convenience: A Look at How New Zealand’s FMCG Market is Changing
Online grocery, which currently accounts for 3%-4% of total grocery sales in New Zealand, continues to drive growth, and we expect that growth to accelerate in 2019 as retailers meet rising consumer demand with the continued rollout of their e-commerce programmes.
Taking Agile Innovation From the Garage to the Conference Room
One of the biggest is that small start-ups are generating 53% of the growth and cutting into the share of established manufacturers. And so FMCG manufacturers of all sizes are looking to the successful start-ups for inspiration on how to be more agile, but is it that simple?
Five Reasons To Prioritize Sustainability In Your Brand Playbook
To do it right, companies need to invest in truly understanding their consumers and embed sustainability into their brand’s foundation. Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.
Tapping into Growth after the Initial Innovation Fades
Even after the buzz of new product innovation wears off, growth is still possible. Here’s how a refined approach to price and promotion can amplify your brand proposition.
A Snack Is Not an App: Agile Innovation in an FMCG World
Agile market research can help manufacturers prototype ideas in a safe environment and identify the best possible version of each prototype before they invest in more expensive execution steps.
The Rise and Rise Again of Private Label
There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.
What's Next in E-Commerce
Growth in the online FMCG sector is outpacing offline FMCG, with e-commerce sales set to surpass traditional retail sales within the next five years.