More than 2 in 5 Singaporeans shop online and offline. Nearly 8 in 10 shoppers are Millennials and Gen-X Singaporeans. Most shoppers rely on recommendations from family and friends.
For more details, download this infographic.
Capitalise on the latest shopping trends to win in Retail Singapore. For more information on the Nielsen Bricks & Clicks Shopper Trends – Singapore 2015 report, contact Fiona Lee.
For related insights, check out our media release here.