The COVID-19 pandemic has drastically changed the world’s retail landscape. As a result, the FMCG and retail industry has never been more dynamic. We know that health and promotions are at the top of a consumer’s mind, but how should retailers and manufacturers use this knowledge to unlock business growth?
Recessionary sentiments will continue to rise and consumer confidence levels will dip, so innovation is a key aspect that retailers should look into in order to stimulate growth and excitement again.
Tune in to our webinar playback and discover how Nielsen can help you adapt and optimise your strategies to better understand your consumer’s needs in a COVID-19 world.