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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Nielsen Singapore Case Competition 2019: Sparking Innovation With Young Minds
Nielsen has a long history of seeking out and nurturing young talent. That’s a primary way in which we remain at the forefront of measurement and data analytics. In Singapore, our “case competitions” are a great way to engage young minds and see how they use data, innovation and analytics to...
Nielsen Connected Commerce Report Examines Consumers’ Online Purchasing Behavior Across 64 Countries
Our connected commerce research helps identify various information sources consumers are seeking before making online purchases. It also highlights what brands and retailers can use to encourage e-commerce sales conversions in multiple product categories.
Nielsen’s Data Science Examines FMCG E-Commerce Potential in 34 Markets
To understand the factors that lead to success in e-commerce across global markets, Nielsen’s data science team conducted an in-depth analysis of 34 markets in developed and developing regions globally. With our rich data at the heart of our study, we then identified 10 key drivers for FMCG...
6 Billion Rows of Data to Highlight How to Build Brands
NCS and the Ehrenberg-Bass Institute recently held a kickoff event to detail the breadth of a new study that delves into three-and-a-half years of purchase data to uncover what it takes to build a sustainable brand today.
Partnering to Understand the Changing FMCG Landscape
Jordan Rost, VP of our Consumer Insights team, and Rich Wagner, recently sat down to discuss how our recent partnership with Prevedere is helping uncover insights across the changing FMCG industry and provide their perspective on what’s next for 2018.
Coverage and Collaboration: Growing Our Walmart Relationship
During Nielsen’s 2017 Investor Day held today, CEO Mitch Barns shared details about the company’s newly expanded relationship with the world’s largest retailer. Nielsen and Walmart are teaming up to streamline the way data is used in the Walmart supplier ecosystem, bringing improved...