WELCOME TO THE SINGAPORE LAB
At Nielsen, we strive to provide the most complete understanding of what consumers watch and buy, and Nielsen’s Consumer Neuroscience team is looking for people like you to participate in a paid market research study! This new and innovative field uses academic neuroscience principles to study marketing and advertising content. For a closer look at what you can expect with our studies, continue reading below!
You are eligible to participate in our studies once every 3 to 6 months and will be invited to come back if you qualify for a current study. To check when you last participated with us, please feel free to reach out via phone or email.
Upon completion of the study, you will be paid SGD 60 (or the amount stated in your confirmation email) in the form of cash.
Study sessions are typically 45 minutes to 1 hour in length. It’s important that all participants arrive 15 minutes early to sign in, complete participant paperwork, and perform some simple visual/colorblindness exercises.
Please note, if participants arrive 15 minutes past their scheduled appointment time, we cannot guarantee full study participation and compensation.
During the study session, participants will be asked to wear an EEG cap (similar to a swim cap), into which a small amount of leave-in conditioner is applied before snapping in the EEG sensors. Participants will be guided throughout this process by one of our research assistants and will be asked to watch a study presentation while wearing the cap and sensors. The cap and sensors are completely safe and passively pick up your response to the marketing content shown. Participants are expected to pay close attention to the presentation with minimal movement and perform a simple activity using a keypad.
Taking public Transportation:
We are located 2 minutes by foot from the MRT station. You may take either the Downtown Line and alight at DT 11 (Newton Station) or North South Line and alight at NS21 (Newton Station)
If you arrived by car:
Navigate for 47 Scotts Road. Carpark is in the basement of the building (Goldbell Towers). Please anticipate traffic!
Please note that our company is certified by an independent review board (IRB) and we abide by its guidelines. IRB certification signals that the research has been through rigorous review by a panel of independent researchers to insure that participant rights are safeguarded. All information gathered throughout the process is kept strictly confidential.
47 Scotts Road, #13-00
Phone: +65 6672 6600