Nielsen Singapore clinches Gold at Marketing Magazine’s Agency of the Year Awards 2018 for the 7th Successive Year
SINGAPORE, 24 May 2018: Nielsen, the leading global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide, was named Market Research Agency of the Year at the recent Agency of the Year Awards 2018 held at Shangri-La Hotel, Singapore on 23 May 2018.
“We are extremely proud to uphold this title once again,” said Johan Vrancken, Managing Director, Nielsen Singapore. “Our clients’ continued trust and partnership has been the bedrock of our success. This accolade is a massive endorsement by our clients and industry, of the quality work that all Nielsen Singapore associates are putting in daily. Their commitment to excellence and relentless efforts have been helping us stay on top of the ranking all these years.”
The Agency of the Year Awards is an opportunity for agencies in Singapore to appraise their performance during the evaluated period, by getting the people that matter, senior client-marketers, to assess them. Winners of the Agency of the Year Awards have always stood out based on one constant; the agency preferences of client-marketers, which by itself is a good gauge for agencies to measure how well they have performed overall in the market. It encourages agencies to out-do their performance, eventually raising the bar for the industry.
A panel of over 20 senior marketers hailing from a vast range of companies including P&G, Expedia, Lazada, Shell, The Walt Disney Company, Singapore Tourism Board, and Grab assessed finalists’ submissions against key criteria covering management excellence, talent development, outstanding business performance as well as the extent of the agency’s stewardship towards the industry and the community.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.