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Precision marketing set to surge in APAC

Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.

Nielsen Launches Global Measurement for YouTube Mobile App

Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....

Nielsen Marketing Cloud Launches in Asia-Pacific

Nielsen today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions.

Nielsen Completes Acquisition of Visual IQ

Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.

PRESS ENQUIRIES

For press enquiries about Nielsen’s business, leadership and corporate events (such as quarterly earnings), please contact: corporatepressinquiries@nielsen.com

 

For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:

S.E. Asia, N. Asia, PacificDeanie Sultana

AustraliaJackie Helliker

New ZealandJackie Helliker

JapanSoichiro Nishimura

KoreaLim Ji Eun

IndonesiaMiladinne Lubis 

PhilippinesLiza Martija

MalaysiaSonia Gomez

SingaporeSweta Patra

ThailandMatooros Maneeruttanaporn

VietnamVan Tran