Singapore – 28 June 2017 – Nielsen, a global performance management company has been awarded the Market Research Agency of the Year at Marketing Magazine’s Agency of the Year awards 2017 ceremony on 16 June. This is the sixth consecutive year which Nielsen has garnered this prominent accolade.
“We are extremely honoured to receive this prestigious award for the sixth consecutive time and we would like to thank our clients and partners for recognizing our work and commitment to the industry, said Joan Koh, Managing Director, Nielsen Singapore and Malaysia. “We are energized to deliver greater value to our clients and are passionate to help them understand what’s next, and achieve the confidence to bring their businesses to the next level.”
Agency of the Year Awards is an opportunity for agencies in Singapore to take stock of their performance during the evaluated period, by getting the people that matter, senior client-marketers, to assess them. Winners of the Agency of the Year Awards have always won based on one constant; the agency preferences of client-marketers, which by itself is a good gauge for agencies to measure how well they have performed in the market. Other agency awards promote comparisons with the regional market, but Agency of the Year is designed specifically for the Singapore market, celebrating the best that the country has to offer and can be proud of. The Agency of the Year Awards focuses on the overall performance of an agency, rather than on a specific campaign or ad. It encourages agencies to out-do their performance, eventually raising the bar for the industry.
A panel of 19 senior marketers hailing from a vast range of companies including Health Promotion Board, HSBC Singapore, IBM, Johnson & Johnson Singapore and Grab assessed finalists’ submissions against key criteria covering management excellence, talent development, outstanding business performance as well as the extent of the agency’s stewardship towards the industry and the community.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world's population. For more information, visit www.nielsen.com.
For media inquiries: Stanley Nam (Stanley.Nam@nielsen.com) and Gideon Choo (Gideon.Choo@nielsen.com)