Nielsen digital ad ratings

The Industry Standard for Digital Ad Measurement

Words from our clients


Nielsen Digital Ad Ratings provides a comprehensive, next-day view of your ad’s online and mobile audience in a way comparable to the Nielsen TV ratings. Powered by the largest user databases and the highest quality panel in the world, Nielsen Digital Ad Ratings set a new industry standard for digital audience measurement.

Who can benefit from our solution?


Publishers prove their ability to deliver advertising messages to audiences across digital platforms—including in-app and in-browser placements.


Advertisers are able to ensure that their brand messages reach the right people to maximize return on investment.


Agencies can work with media partners to optimize in-flight in order to ensure campaign efficiency.

See our product detail sheet >

Impact Star

Features and Benefits


A Total Digital View

The first digital advertising solution that provides a true cross-platform view of digital audiences across computers, smartphones, tablets and connected devices. Nielsen Digital Ad Ratings delivers high-quality, actionable measurement, enabling transactions and optimization.


Daily Reporting and Metrics

Next-day view of a campaign’s unique audience, reach, frequency, gross rating points (GRPs), and on-target percentage across digital platforms. Metrics are reported by demographic (age/gender, as well as expanded demographics, such as income, ethnicity, number of children, level of education, and Nielsen segmentations), by device and platform, by publisher and placement, and by country and designated market area (DMA).

Viewability and Fraud

Viewability by demographic reporting, which leverages the client’s preferred viewability provider and viewability threshold. Nielsen also detects and removes fraudulent bot activity through internal procedures, and reports enhanced and sophisticated fraud when viewability is enabled with the client’s chosen provider.


TV + Digital

True cross-platform measurement with Nielsen Total Ad Ratings, which connects the digital and TV campaigns to report the audience exposed only online, only on TV, and deduplicated across both online and TV (with mobile coming soon). 


Industry Benchmarks and advanced analytics

Industry benchmarks for reach and on-target percentage, allowing advertisers and publishers to evaluate their performance relative to broader industry campaign norms and in comparison to their peers. Advanced analytics provide additional insights for digital publishers to showcase the full value of their properties and the audiences they deliver.  


Plan and sell with confidence

Leverages the same methodology as Nielsen Digital Content Ratings—enabling advertisers to plan and verify campaign performance and publishers to set ad guarantees using consistent metrics for both content and ad measurement.

Nielsen Digital Ad Ratings Is Currently Available in the Following Countries:

AustraliaBelgiumBrazilBulgariaCanadaChinaCzech RepublicFrance
GermanyGreeceHong KongHungaryIndiaIndonesiaIrelandItalyJapan
MexicoMalaysiaNetherlandsNew ZealandNorwayPhilippines Poland
Puerto RicoSingaporeSpainSouth AfricaTaiwanThailandTurkeyUAE
United KingdomUnited States

Download sample reports in Excel for Publishers and Advertisers and Agencies.