O NIELSEN-U

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.

Informacije, razumevanje vaših poslovnih partnerjev in povezovanje z njimi vpliva na vaše poslovanje. Nielsen vam, kot vir informacij o tem kaj ljudje gledajo in kako kupujejo, pomaga da sledite trendom in imate vpogled v dogajanje na trgu kar lahko pripomore k vaši rasti. Pomagali vam bomo v boju s konkurenco, pri diferenciaciji ponudbe, razvoju novih proizvodov in prepoznavanju poslovnih priložnosti.