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  • Brand Impact

    Maximize your brand impact by measuring, understanding and shaping audience perceptions with Nielsen Brand Impact.

  • Nielsen Attribution

    Discover in real time how your media is delivering against your KPIs and optimize in flight at the most granular levels – by media type, campaign, creative and audience segment.

  • Marketing Mix Modeling

    Discover what’s driving sales and determine your optimal marketing budget with a holistic understanding of the factors that affect demand for your product.

  • Campaign Lift

    Understand the impact of your marketing campaign’s and discover which tactics are most successful in driving incremental sales for your brand.