Become the brand that people will remember

Even during a crisis like the COVID-19, businesses need to consider strategic plans and continue to invest in their brands, to increase their share of the market.

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Sustainable brands can pivot with purpose to help address COVID-19

The current situation requires collective action and meaningful collaboration across different communities, countries and cultures. We’ve identified some consistent themes across sustainability, brand loyalty and efficacy…

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The Science Behind What’s Next™


The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you won’t have to wonder what’s next – you’ll know.

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