Date: Wednesday, 19 September 2018
Speakers: Kieran Duke, Director of Data Science Client Lead & Charmi Agrawal, Lead Data Scientist, Nielsen Global Markets
The e-commerce opportunity in FMCG has been a discussion point for many years and has been slower than many expected in some markets while grown more in others. Understanding the enabling pillars and barriers that has seen the e-commerce component either stall or grow can help organizations time their investment and focus across countries and regions.
Join our webinar to discover global insights and regional examples as to why some markets will accelerate in FMCG e-commerce sales while others will be slower to adapt.
At Consumer 360, we'll explore how to navigate advertising and business model shifts, analyze the latest ways consumers are shopping and discovering content, learn to power personalized experiences, explore the technologies that are transforming our industry and more.
The Nigerian Consumer landscape is changing fast bringing new challenges to the Consumer Goods Manufacturers and Retailers alike. Through effective category management process, both retailers and suppliers can achieve a win-win business relationship.