Nielsen’s retail audit analysis provides you with the power to effectively identify opportunities and decide on tactical and strategic actions, leading to better decision making. Using these analytical tools you can enhance your strategies around Distribution, Visibility, Price, Stocking, Portfolio-Mix and Promotions, and drive performance for your business.
"Driving Performance with Retail Audit Analysis" is a 2-day program designed to share retail audit analytical skills and enhance understanding of fundamental analysis concepts and performance drivers, through a mix of theoretical and practical examples.
This workshop will enable you to:
- Interpret and analyse the data necessary to successfully answer business questions
- Develop your analysis and business problem-solving skills
- Identify appropriate analysis to use in evaluating performance and spotting opportunities
- Determine the changes needed in distribution, visibility, stocking, promotion, price and portfolio, for better business performance
The workshop is for professionals who are involved in retail audit analysis as part of their function. It is fit for marketing research executives, strategic insight executives, consumer insights and retail insights managers, marketing officers, sales officers, and anyone with access to retail audit data for analysis.
For more information, contact:
Theodora Nortey - [email protected]