While Kenya has favourable future prospects and a stable consumer confidence, the Kenyan shopper is becoming more complex with tighter pockets. At the same time trade is getting more complicated with the evolution of new channels and supply chain changes. See how you can beat the odds in Kenya.
The eighth Nielsen Africa Prospects Report highlights shifting country priorities and sources of potential, with multi-dimensional, comparative indicators covering business, consumer, retail and macro-economic dynamics.
The Nigerian consumer landscape is set for a multitude of shifts. By 2025, 55% of Nigerians will live in cities or towns, and the country will experience a 50% urban growth – the fastest urban growth, globally. In this challenging environment, finding opportunities with the right insights becomes...
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
The purchasing power of South Africa’s 18-million female consumers is undeniable given that 71% of them are responsible for grocery shopping, while 60% are the primary purchaser within South African households making them a force to be reckoned with, in the local retail sector.
In our world today, consumers live an increasingly “hyper-connected, hyper-life” - they are more stretched than ever before and are striving to repurpose their time and effort, searching for simpler, easier, more pleasant and purposeful ways of living… including shopping.
In 2015, companies were primarily focused on the retail environment and growth could be achieved by making more or new products available to consumers in the right stores. Three years on, and route to market/ distribution is still the core focus, but four other areas are now present in the top five...
When it comes to feeling prosperous, mindset matters more than income according to Nielsen’s 2019 Changing Consumer Prosperity Report, which highlights how global consumers think and feel about their financial situation.
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract...
As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.