The Rise and Rise Again of Private Label
There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.
How Shoppers Look, Watch and Listen for New Products
As the media landscape evolves, so too do the sources consumers use to find out about new products. Globally, shoppers' reliance on earned media is growing while their attention toward some paid media sources are declining.
Why Marketing to Consumers, Not the Masses, is the Key to Brand Success in Africa
Africa’s consumers are growing in numbers and in buying power. They also have a strong demand for products that meet their specific needs. So what are the best ways to reach Africa’s consumers, and how can marketers ensure they’re delivering messages and products that resonate?
Nielsen Technology Sentiment Report
It seems like U.S. consumers welcome new or improved technology with open arms just about every day. Options abound, spanning our TVs, computers and appliances. They’re also evolving to become more than just single-service electronics. Coupled with readily-available Internet connectivity, we’re...
Super Bowl Wins with Super-Sized Wallets
Advertising during the Super Bowl requires very deep pockets, as the average 30-second spot cost marketers well over $3 million the last two years. And the stakes for those dollars are just as big, considering that viewership routinely tops the hundred-million viewer mark. So when you take a step...
U.S. Entertainment Consumer Report
According to the U.S. Entertainment Consumer Report, there is a strong correlation between income and entertainment spending. In fact, big earners seem to take an if you got it, spend it mentality when it comes to entertainment escapism.
A Nielsen Blueprint for Media Strategies in Africa
Marketers keen to reach African consumers need to look beyond the obvious and explore innovative and persuasive ways to resonate with niche and mass audiences.
Webinar: Reinvigorate Your Customer Service with Social Care
With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service (a.k.a., social care), whether you want them to or not. In other words, today’s customers want to engage with brands when...