Webinar: Hit the Right Notes for Your Customers
The power of “Wow!” moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.
Recalibrated Consumption Dynamics in a COVID-19 Altered World
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
Overcoming Online Shopping Obstacles Amid Lockdowns In Africa And The Middle East Is Not Only Retailer Driven
Like many around the world, consumers in Africa and the Middle East have had to limit their shopping in supermarkets and grocery stores due to lockdowns and living restrictions, but for many, this is easier said than done. With massive traditional and informal trade outlets, and limited or...
Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent
Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected...
COVID-19 Intelligence Roundup
The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.
Asian Consumers Are Rethinking How They Eat Post COVID-19
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...
In-Store Tech May Boost the Brick-and-Mortar Retail Resurgence
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
COVID-19: The Unexpected Catalyst for Tech Adoption
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
COVID-19: Tracking the Impact on FMCG, Retail and Media
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
COVID-19 Concerns Are a Likely Tipping Point for Local Brand Growth
Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where novel coronavirus (COVID-19) has spread.