Insights

Content Type

How Small Businesses Can Scale the Big Data Barrier

Small businesses have typically had little to do with big data. That’s primarily because most owners have thought coping with it was too difficult, too expensive and just plain intimidating—notions that have generally sidelined the use of such information for anyone outside of the large...

How 10 Retailers are Pushing Private Label’s Potential

By Todd Hale, SVP, Consumer & Shopper Insights, Nielsen Private brands are a significant player in today’s U.S. retail landscape, reaching $112 billion out of $643 billion in total retail sales in 2013. But given the perfect storm of a struggling economy, rising consumer perception of quality...

E-Commerce: It’s an Evolution, Not a Revolution

People love to shop, and advances in online retail now let consumers shop anytime, anywhere. This access is unprecedented—and not just for shoppers; retailers also have 24/7 access to their consumers. As a result, e-commerce has transformed the business model and changed how shoppers approach...

What Will Entice Consumers to Open Their Wallets in 2014?

By James Russo, Senior Vice President, Global Consumer Insight, Nielsen Being a consumer these days isn’t always easy, especially when the economy and job markets aren’t cooperating with our lifestyles or our bank accounts. And even though global consumer confidence ended 2013 three index...