Insights

Content Type

Live TV + Social Media = Engaged Viewers

From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. And it's changing when, where and how we watch video programming.

Global Adview Pulse Lite, Q3 2014

After a dynamic first half of 2014, which included the Sochi Winter Olympics in Russia, the eruption of the Crimean crisis in the Ukraine, the outbreak of the Ebola virus in West Africa, and the dazzle of the World Cup Football in Brazil, the third quarter continued in a less tumultuous mode.

What's Next: Unleashing the Power of Cross-Platform Advertising

Today, traditional TV still accounts for the lion’s share of video viewing, and will likely continue to do so for a good while, but online and mobile are where the growth is—30 percent growth in hours watched per month from fourth-quarter 2012 to fourth-quarter 2013.

Advertising and Audiences: State of the Media

The advertising landscape landscape is evolving at an unprecedented rate, influenced by largely two factors: media fragmentation and population shifts. These changes are making it increasingly hard to connect with consumers. In order to achieve maximum effectiveness, advertisers need to optimize...

Marketing Mix Modeling: What Marketers Need to Know

Though you may already use primary and secondary media research to guide your marketing strategy, you may be missing out on key information if you’re not measuring marketing effectiveness too. So you need more information to answer some very critical questions.

A Record-Setting February, and Not Just for Snowfall

Across the continental U.S., Spring has started to make its annual appearance, likely a welcome change for many—especially those in parts of the Northeast—after one of the coldest and snowiest winters in the history books. But weather wasn’t the only record-breaker this winter. Records fell...