South Africa is home to a nation of promotion obsessed shoppers. The increasing price consciousness of consumers has led to a deal seeking behaviour. However, our analysis shows that 67% of promotions don’t break-even. See how you can build your pricing strategy to get the best out of promotions...
The eighth Nielsen Africa Prospects Report highlights shifting country priorities and sources of potential, with multi-dimensional, comparative indicators covering business, consumer, retail and macro-economic dynamics.
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
Marketers today have more than enough data available to them, but they’re looking for better ways to use and connect their data sets to gain deeper, more valuable insights.
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract...
South Africa’s latest Consumer Confidence Index (CCI) for the fourth quarter of 2018 shows a two point decrease to 88, presenting a relatively stable (though still negative), quarter on quarter picture for consumer sentiment in South Africa.
Digital adoption is sweeping the globe. The uptake of mobile devices and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can’t afford to ignore this new reality.
Nielsen Consumer Confidence Index for West Africa shows mixed sentiments in the fourth quarter of 2018. Ghana’s Consumer Confidence Index (CCI) shows a five point decrease to 108, while Nigeria’s CCI has dropped one point to 117.
Kenya’s latest Nielsen Consumer Confidence Index (CCI) score for Quarter 4, 2018 has rebounded by a healthy eight points since the previous quarter to 102.
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
Globally, 58%of global consumers feel they are better off financially than they were five years ago, with around half of consumers (52%) in Africa and the Middle East regions feeling positive toward their current situation. However, a sizeable proportion of consumers feel that they are in survival...
The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.