Insights

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Africa: How To Navigate the Retail Distribution Labyrinth

Africa is on companies’ growth agenda for obvious reasons. Six of the 10 fastest-growing economies in the world are in Africa, it has the world’s greatest proportion of young people, and it has a burgeoning urban population with growing demand for many goods not yet widely available, as well as...

Nigeria, Kenya and Ghana Remain Confident

In second-quarter 2014, consumer confidence remained high in Nigeria, Kenya and Ghana—new entrants in Nielsen’s Global Consumer Confidence and Spending Intentions Survey that made their debut in the first quarter of this year. Nigeria’s score was highest, rising one point to 121, while...

Getting to Know the Diverse African Consumer

With more than one billion consumers, Africa is a continent of rising influence and potential. Discover deep insights into consumer habits across a diverse range of markets with details on how African consumers spend their money and consume media. With a population of 19 million, Angola offers...