Insights

Content Type

Convenience is King in Today’s Retail World

Consumers lead busy lives and their time is becoming more limited and fragmented every day. So when it comes to shopping, they may not always be 100 percent focused or fully engaged in the task at hand. So in order to keep up with them, retailers are increasingly finding that they need to innovate...

Continual Innovation: The Key to Stand Out and Win in Retail

The need to differentiate from the competition is as great as it has ever been. While global consumer confidence was flat in third-quarter 2013 from the previous quarter, confidence was on the rise in over half of the countries Nielsen surveys, including the U.S. Still, many shoppers remain focused...

State of Mind or Share of Wallet

With the global middle class growing by 70 million each year, and food prices expected to more than double within the next two decades, the world is entering an unprecedented period of rising demand, economic pressure and aspirationally driven buying behavior.

Webinar: Finding the Win Win in Promotional Spend

Managing and optimizing trade promotions is a constant challenge. Big investments, wasted promotional dollars and missed growth opportunities create a real pain point for both CPG marketers and their retail partners. Nielsen has developed a new framework to address these issues by understanding the...

Webinar: What’s In Store? Think Small for Big Results

As we enter 2013 and encounter one of the most dynamic consumer landscapes in history, companies of all kinds want to know how to grow their business in a changing and often tumultuous economic climate. In this period of uncertainty, one thing has become clear: it is time to think small. Through a...

Every Breakthrough Product Needs An Audience

New findings from a Nielsen global survey of respondents with Internet access reveal underlying consumer sentiment toward new product innovations. Nielsen uncovers current consumer sentiment when it comes to purchasing new products, which product categories are enjoying the most interaction and...