Insights

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More Time at Home Equates to More Time in the Kitchen for Retirees

Once the novelty of retirement wanes, many retirees ask themselves: how do I fill the extra free time? As life after retirement often equates to more time spent at home, eating in can take on new meaning for older consumers who may now have more time to cook and may be more nutritionally aware than

Nielsen TV: On the Hunt for Super Consumers

Not all consumers are created equal. In fact, some can be so meaningful from a sales and growth perspective that they’ve been upgraded to “super consumer” status by some researchers and industry observers who realize how meaningful this group can be to companies and brands. As the most...

E-Commerce: It’s an Evolution, Not a Revolution

People love to shop, and advances in online retail now let consumers shop anytime, anywhere. This access is unprecedented—and not just for shoppers; retailers also have 24/7 access to their consumers. As a result, e-commerce has transformed the business model and changed how shoppers approach...

A Battle of the Sexes Plays Out in Shopping Aisles

There’s something interesting happening with men and women and shopping. Women’s incomes are rising around the world, making them a force to be reckoned with. And they’re using their newfound clout to influence purchasing decisions in categories once dominated by men. So is the gender...

Shopping Lists: How Mobile Helps Consumers Tick All The Boxes

Mobile shopping is gaining momentum among U.S. consumers, as more than four in five (87%) smartphone and tablet owners say they use these devices for shopping activities, up 8 percentage points from 2012. With smartphones already in almost two-thirds of American’s hands and tablets continuing to...

Getting to Know the Growing Middle Classes Around the Globe

Globally, the middle class is growing rapidly. Over the next 20 years, 3 billion people are on track to join the middle class in growth markets, placing 5 billion of the world’s 8 billion people into this group. And with their new found wealth, these new middle class consumers will be using the...

Is the Swipe Replacing the Cha-Ching at the Cash Register?

For many, the answer is yes. In fact, one out of every two people around the world say their preferred payment method for daily spending is plastic rather than paper, according to Nielsen’s Global Survey of Saving and Investment Strategies. Collectively, more than half (54%) of respondents from...