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Running Digital Audiences, Walking Advertising Dollars

Digital | 07-31-2013
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NOTE: This paper includes an updated methodology section added after the initial release.

Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now have another option for reaching consumers en masse. Likewise, the availability of true cross-screen metrics enables them to understand how digital can reinforce and complement their TV investment.

In fact, according to a recent Nielsen study commissioned by Facebook—which has more than 1 billion users globally—for certain age groups, Facebook can contribute significant incremental or duplicated reach to that of major TV networks. This was particularly true for younger demographics.

Population Reach By Platform - Persons 25-35

Tagged:  SOCIAL MEDIA
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Running Digital Audiences, Walking Advertising Dollars

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