Insights

Content Type

Webinar: How to Launch More Incremental Innovations

In this webinar, we highlight our collective learning and wisdom on 'How to Launch More Incremental Innovations'. Showcasing examples from local markets in multiple regions, we present local factors that play out in favour of incremental growth and also hotspots where failure risks lie.

Webinar: Changing Consumer Prosperity

In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.

Webinar: Future Opportunities in FMCG E-commerce

E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.

Promotional Effectiveness: Learn to Optimize and Maximize Your Promotions

In today’s fragmented TV world, it’s critical to direct your promos at both new and existing viewers in order to get measurable returns. Every dollar, every ratings point, counts. Today’s promotions and creative services directors need strong evidence to make their case for using...