Webinar: Breakthrough Innovation Success & Endurance – Unlocking Your $100+MM Brand
Though creating a new product that not only succeeds out of the gate but also endures in the marketplace is difficult, it’s not impossible. Our research, spanning 4 years and across more than 14,000 launches, shows there is a common theme that truly successful CPG innovations share.
Download this engaging webinar where you’ll learn the end-to-end innovation principles that have driven $100+MM brands for organizations both big and small; as well as more about the 2013 Nielsen Breakthough Innovation winning products. We’ll demonstrate how these principles can be applied in your organization, while Mike DePanfilis, VP, Shopper Marketing at The Hershey Company, will show you how Reese’s balanced the perfect combination of chocolate, peanut butter, and innovation to become a breakthrough innovation leader.
Download this webinar if you’re wondering:
- Is there room in our space for another innovation? Hint, there is, no matter how crowded the category, demand is always shifting creating new opportunities to break through!
- With demand always shifting, how does my organization figure out what consumers really want?
- How and why did the 2013 Breakthrough Innovation leaders defy tradition on the long, sometimes arduous path of new product development?
- What impact can leadership really have on the success of innovation?
- Which products were named the 2013 Nielsen Breakthrough Innovations Winners?