With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service (a.k.a., social care), whether you want them to or not. In other words, today’s customers want to engage with brands when and where they want to. In fact, recent data from NM Incite, Nielsen’s social media hub, shows that if you effectively implement social care, 71% of users are likely to recommend your brand to others.
So how do you build a successful social care function? How can you use social care to transform a reputation of poor customer service? How do you uncover which customer segments rely more heavily on social care?
Join us for a webinar that will change the way you think about brand health in the social age. NM Incite SVP Gadi Benmark will share recent findings on how and why consumers are engaging in social care, and how you can begin to regain control of your brand in a social world.