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Nielsen names new Managing Director for Connect business in South Africa, Kelly Arnold

Johannesburg, February 5, 2020 – Nielsen has announced the appointment of Kelly Arnold as the Managing Director for its Connect business in South Africa. Kelly will lead the company’s overall retail and consumer measurement businesses, helping clients achieve their business objectives in the market.

“We are thrilled to announce Kelly’s appointment. She brings a wealth of relevant and valuable experience to this role, having held key leadership roles in both Nielsen’s commercial and operations functions across Sub-Saharan Africa. With her deep end-to-end product knowledge, industry expertise, and leadership experience, we are confident that Kelly will continue to deliver and improve on Nielsen’s high standards in South Africa, helping shape a smarter market”, said Bryan Sun, Managing Director, Nielsen Africa.

“I am happy to lead Nielsen’s Connect business in South Africa. Over the years we have built the company to deliver on the requirements of the local market. Taking our legacy forward, we continue to invest in technological enhancements that will help us stay true to our mission – to power business performance that fuels growth through an unparalleled understanding of global markets and consumers. I’m excited to be a part of this journey that will further drive client growth in South Africa.” said Kelly.

Prior to Nielsen, Kelly has worked across multiple manufacturers bringing a deeper understanding of client requirements within the current South African retail and consumer environment.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit



Jayashree Janardhanan