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Press Room

  • 12-18-2018

    South African Consumer Confidence In A 'Holding Pattern'

    The Consumer Confidence Index (CCI) for South Africa for Q3, 2018 remains unchanged compared to the previous quarter, remaining at 90 with South Africans seemingly in a state of limbo, as they wait for a highly anticipated economic turnaround.

  • 12-06-2018

    West Africa Consumer Confidence Shows Small Dips & Some Gains

    Nigeria’s latest Consumer Confidence Index (CCI) for the third quarter of 2018 has shown a four point decline to 118, while Ghana’s CCI for the same quarter has risen five points to 113, all in all a fairly stable picture for West Africa.

  • 12-06-2018

    East African Consumer Confidence On The Backfoot

    Kenya’s latest Nielsen Consumer Confidence Index (CCI) score for Quarter 3, 2018 has dropped a steep 10 points, since the previous quarter, to 94, revealing a volatile consumer mindset and underlying uncertainties.

  • 12-04-2018

    Private Label Surges Ahead With R49.3B In Annual Sales

    Private Label products in South Africa now equate to R49.3-Billion annually and the sector commands a healthy 21.1% share of the retail sector, up from 20% in 2017, according to the 2018 Nielsen report on 'State of Private Label in South Africa'.

  • 11-29-2018

    Competition Is Fierce At The Pinnacle Of Africa’s Prospects

    The latest edition of Nielsen Africa Prospects report shows that all eight countries in the overall country ranking, shuffled position at the mid-year mark, the first time this has occurred in nearly four years.

  • 11-19-2018

    Global Online Grocery Purchasing Is Up 15% in Last Two Years, Leading to an Estimated US$70B in Additional Sales in Online FMCG

    Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.

  • 11-15-2018

    South African Online FMCG Sector Shows Massive Growth Potential

    Global online grocery purchasing is up 15% in the last two years, leading to an estimated US$70B additional sales in online FMCG, according to a new report by global measurement company, Nielsen.

  • 11-05-2018

    Nielsen Fanlinks Connects Fans With Brands

    Tapping into the value of the South African sports fan market, Nielsen Sports has announced the launch of its latest offering FanLinks, which combines purchase behaviour of South African households with their interest across sports and entertainment, offering a new way of identifying the brands sports fans are buying.

  • 10-31-2018

    Black Friday More Heyday Than Hype For South Africa’s FMCG Retail Sector

    In just two years, Black Friday has become a mega shopping phenomenon in South Africa. See how the annual promotional event is stimulating growth within South Africa’s Fast Moving Consumer Goods (FMCG) sector.

  • 09-20-2018

    Fusion Brings Brands Back To Market In South Africa

    Brands are back - bigger and better than ever before, with the official launch of PAMS/CPS Fusion data next week in South Africa.

  • 09-17-2018

    Consumer Confidence Declines As South Africans Wait For Economic Turnaround

    South Africans are under pressure as indicated by the latest results of The Conference Board® Global Consumer Confidence Survey, conducted in collaboration with Nielsen, which reflects a 5-point decrease in South African consumer confidence to 90 in Q2, 2018.

  • 09-13-2018

    Nielsen Included for the Second Year on Stock Indices Recognizing Leading Companies

    The FTSE4Good and Dow Jones Sustainability Index recognitions are part of a growing investor interest in companies focused on sustainability.

  • 09-11-2018

    South Africans Display An Insatiable Appetite For Convenience

    South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives and points to a host of untapped opportunities for South African manufacturers and retailers.

  • 08-28-2018

    Nielsen Launches SmartStore In South Africa

    Nielsen has added a new product solution to their Shopper toolkit - a creative and unique solution for retailers and manufacturers globally, helping them get closer to shopper behaviour at the moment of truth and uncover What's Next.

  • 08-06-2018

    East African Consumer Confidence Continues To Rise

    Cautiously optimistic may well be an apt way to describe Kenya’s latest Nielsen Consumer Confidence Index (CCI) score for Quarter 2, 2018, which has risen two points since the previous quarter to 104.

  • 08-06-2018

    West Africa Consumer Confidence Shows Divergent Sentiment

    Disparate consumer sentiment across West Africa means that while Nigeria’s Consumer Confidence Index (CCI) for the second quarter of 2018 has risen a very healthy nine points to 122, Ghana’s CCI for the same quarter has fallen 12 points to 108.

  • 07-30-2018

    South African Shoppers ‘Drop’ The Basket

    South African consumers have removed up to three grocery categories from their repertoire and have reduced shopping frequency. The latest Nielsen Shoppergraphics Report looks at these shifts in consumer purchasing behaviour.

  • 06-12-2018

    PRC Brings Nielsen Fused Brand & PAMS Data To Enrich Understanding Of Consumption

    Nielsen has announced that it will release Consumer Panel data fused with 2017 PAMS data in August this year, this is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5 000 brands.

  • 06-11-2018

    Disruption Opportunity For Sports Consumption In A Changing Media Landscape

    Here are the five biggest commercial sports trends for 2018 that will have a notable influence on the way sporting codes, brands, broadcasters and publishers play the game in the future.

  • 05-31-2018

    Nielsen Conference Outlines Optimal Media Mix For Maximum Returns

    Brand spend on advertising and sponsorships last year totalled a hefty R45-billion investment into the South African market, signalling it as most brands’ biggest marketing investment. However, while spend figures are up from 2016, growth is still muted (below inflation) with brand investment often one of the first costs to be cut when budgets are constrained.

  • 05-21-2018

    Nielsen Sets The Scene For Major Shifts In South African Consumer Markets

    The South African consumer landscape is set for a multitude of shifts in the next ten years, not least of which is the maturing of the local market with growth in the Generation X (35-49 year old) market segment set to outpace that in the Generation Y Millennial age group.

  • 05-09-2018

    Latest Consumer Confidence For West Africa Reveals Mixed Bag Of Sentiment

    The latest Nielsen Consumer Confidence Index (CCI) for Q1, 2018 for West Africa reflects a mixed bag of sentiment, associated with lingering uncertainty. Ghana’s CCI remains stable at 120 – the same level as the previous quarter – while Nigeria’s level has dropped nine points to 113.

  • 05-09-2018

    Latest Consumer Confidence In East Africa Shows Positive Turn

    In stark contrast to preceding quarters of decline, consumer sentiment in Kenya is on the rise in the latest Nielsen Consumer Confidence Index (CCI) results for Q1, 2018, having gained eight points to 102.

  • 05-02-2018

    Nielsen Advances in Ranking for Top Companies for Diversity and Inclusion for Fifth Consecutive Year

    Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places. This is Nielsen’s fifth consecutive year moving up on the annual ranking of companies that excel in hiring, retaining and promoting women, minorities, people with disabilities, LGBT+ and veterans.

  • 03-12-2018

    Kenyan retailers need a ‘future-focus’ to counter declining consumer confidence

    Reality bites when it comes to Kenya’s latest Nielsen Consumer Confidence Index score (Quarter 4, 2017), which has dropped six points from the previous quarter to 94.

  • 03-12-2018

    Consumer Confidence Surges Ahead For West Africa

    In the latest Nielsen Consumer Confidence Index for Quarter 4, 2017 both Ghana and Nigeria show a marked increase and continued positive performance. Ghana climbed eight points to 120, while Nigeria’s score rose five points to 122.

  • 01-15-2018

    Consumer Confidence Holds Steady In West Africa

    In the latest Nielsen Consumer Confidence Index for Quarter 3, 2017 both Ghana and Nigeria show a small increase with 112 and 117 index points respectively.

  • 01-15-2018

    Slight uptake In South African Consumer Confidence

    The latest Nielsen South African Consumer Confidence Index (CCI) for Q3, 2017 reflects a 5-point increase from the previous quarter to 83 points, the highest level since Quarter 3, 2016.

  • 12-05-2017

    Nielsen Expands Global Sports Business by Acquiring Repucom Africa from TransAfrica Media

    Nielsen today announced that Nielsen Sports will expand its footprint in Africa with the acquisition of Repucom Africa, operated by TransAfrica Media. Repucom Africa was a licensee of Nielsen Sports and has been trading as Nielsen Sports South Africa.

  • 11-29-2017

    Excellent Growth Potential In South Africa’s R43-Billion Private Label Retail Category

    The 2017 Nielsen State of Private Label in South Africa report shows that Private Label (PL) has maintained its growth rate since 2016, with its share of total sales having climbed over 20% in 2017.

  • 11-28-2017

    Africa’s Rebound Demands Bolder Strategies Than Ever Before

    Manufacturers and retailers seeking to stay one step ahead in Africa’s complex markets need to move beyond ‘business as usual’ - they simply cannot keep doing the same things and expecting a different result, as per the findings from the fifth Nielsen Africa Prospects Indicator (APi) report.

  • 11-21-2017

    Global Brands Are Winning the Battle for Consumers' Hearts and Minds

    Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.

  • 11-14-2017

    Garage forecourt stores meet South African consumers’ need for speed

    Despite South Africa’s current pressurised retail environment and consumers having less to spend on impulse purchases, there is excellent potential for growth within branded garage forecourt stores.

  • 11-09-2017

    Nielsen Brings Efficiency to the Media Planning Process with the Global Launch of Marketing Budget Explorer

    Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.

  • 10-12-2017

    Supermarket Surge On The Cards For Ivory Coast

    Nielsen’s 2017 Shopper Trends Report for Ivory Coast has found that the country’s Modern Trade arena has seen the greatest evolution in the last two years and holds the most potential for growth, despite Cote d’Ivoire still being dominated by a traditional trade retail base.

  • 10-10-2017

    Nigerians Seek A ‘Next Level’ Shopping Experience

    Nigeria’s retail sector is dominated by traditional trade formats but despite the prevalence of these channels, the Nielsen Nigeria Shopper Trends 2017 report reveals that Modern Trade formats like Supermarkets and Hypermarkets are stepping up to fulfill the needs of consumers.

  • 10-05-2017

    Nielsen Completes Acquisition of Visual IQ

    Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.

  • 09-27-2017

    Nielsen Agrees to Acquire Visual IQ

    Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.

  • 09-18-2017

    Consumer Technology Veteran Guerrino De Luca Joins Nielsen Board of Directors

    Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.

  • 09-13-2017

    South African Spending Remains Cautious Despite Stable Consumer Confidence

    Consumer Confidence Index for Quarter 2, 2017 up 1-point to 78 in South Africa - the same levels as Quarter 2, 2016.

  • 08-23-2017

    Nielsen Announces Africa’s First Digital Audience Metric

    Nielsen’s Digital Ad Ratings heralds a new era of audience-based advertising metrics in South Africa, where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers.

  • 08-17-2017

    Nielsen Launches New Esports Business to Help Define and Quantify Value for the Competitive Gaming Market

    Nielsen has announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation.

  • 08-17-2017

    Global Consumer Confidence Increases as Optimism Continues to Rise in Many Markets

    Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.

  • 08-03-2017

    Nielsen Acquires Artificial Intelligence-Powered Sports Marketing Startup vBrand

    vBrand’s advanced machine learning platform will be integrated into the growing Nielsen Sports business for added speed and scale.

  • 07-13-2017

    Big Shift In Nigerian Shopping Patterns Due To Tough Market Conditions

    Beset by challenging macro-economic forces due to global commodity- turmoil, Nigeria’s market conditions are set to recover but the reality is that in the interim they have compelled Nigerian consumers to make fundamental changes in what, where and how they shop.

  • 06-28-2017

    Nielsen Brings New Innovation Evaluation Framework to Market With Launch of Target Group Performance Analysis

    Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.

  • 06-27-2017

    Nielsen Unveils the Future of FMCG and Retail Analytics with the Introduction of the Connected System

    Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.

  • 06-19-2017

    Spazas Boost Traditional Trade Surge In South Africa

    The ongoing dynamic of Modern versus Traditional Trade within South Africa’s retail sector has seen exceptional growth of the Spaza shop format with an increase from 45% to 53% of South African modern trade shoppers (2015 vs. 2016) who now also utilise Spazas.

  • 05-17-2017

    Shifting Prospects Illuminated In Nielsen’s 4th Africa Prospects Indicator

    The latest Nielsen Africa Prospects Indicator (APi) Report delivers proprietary data, trending the country-level prospects of pan-African countries based on Macro, Business, Consumer and Retail dynamics.

  • 05-08-2017

    South African Shoppers Influenced By Clicks And Bricks

    New research by Nielsen reveals that thinking in terms of bricks versus clicks is outdated, bricks-and-clicks is the current and future retail reality; especially in emerging markets, including South Africa.

  • 04-19-2017

    Nielsen and Google Join Forces to Help Marketers Accurately Measure the ROI of Their Digital Media Investments

    Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.

  • 04-13-2017

    Upturn In West Africa Consumer Confidence Levels

    Sentiment in the west of Africa is on the increase with the news that the latest Consumer Confidence Index (CCI) figures for Quarter 4, 2016 have seen Nigeria climbing three points to 116, after a steep decline in the third quarter, while Ghana’s score rose two points to 111.

  • 03-15-2017

    Kenyans Still Confident, But Not As High As Before

    ‘What goes up must come down’ applies to Kenya’s latest Nielsen Consumer Confidence Index score (Quarter 4, 2016), which has dropped 11 points from the previous quarter to 109. It should be noted, however, that this is still a positive result, as it is above the 100-point level which indicates overall optimism within the CCI and is despite the drought situation in the country, which has resulted in rising food prices.

  • 03-09-2017

    South African Uncertainty Reflected In Deflated Consumer Confidence Figures

    South Africa is navigating choppy economic and political seas and nowhere is that more apparent than in the latest consumer confidence index (CCI) figures, which showed a 10-point decline to 77; offsetting the gains made in the previous quarter.

  • 02-28-2017

    Premium Is Not Just About Price

    A phenomenal 92% of South Africans reveal they are willing to pay an above-average price for products that deliver higher quality, offer superior functioning (91%) or stand behind environmentally responsible (86%) or socially responsible (77%) principles.

  • 02-16-2017

    New Face For Nielsen’s South African Media Business

    Nielsen’s South African media business has a new face in the form of Terry Murphy who has been appointed as Director for Nielsen Watch Services in South Africa. Murphy will lead the commercial and operational teams responsible for Audience Measurement, AdIntel, Software Tools and the recently launched Digital Ad Ratings.

  • 01-31-2017

    South African Shoppers Are In Love With Loyalty

    South Africans it seems are loyalty mad. Proof of this is that of six Africa/Middle East countries surveyed in Nielsen’s latest Global Retail Loyalty Survey, South Africa had the highest number of respondents (84%) stating that that they were currently members of a loyalty programme.

  • 12-20-2016

    Nielsen Acquires Gracenote

    Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.

  • 11-01-2016

    Nielsen Global Consumer Confidence Scores Reflect Economic Diversity Around the World

    These are uncertain times and third quarter Nielsen Consumer Confidence Index scores varied dramatically region to region, demonstrating considerable economic diversity around the world.

  • 10-11-2016

    Keep Calm and Reach for Your Phone: 53% of Global Consumers Feel Anxious When Their Mobile Device Isn’t Nearby

    According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.

  • 09-08-2016

    Paralympic Games Continue to Drive Shift in Consumer Attitudes

    The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.

  • 08-30-2016

    When Less Is More: Nearly Two Out of Three Global Consumers Say They Follow Specialized Diets that Omit Certain Ingredients

    Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.

  • 08-02-2016

    Global Consumer Confidence Remained Flat in Second Quarter

    Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.

  • 06-21-2016

    Nielsen Completes Acquisition of Repucom

    Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence.

  • 06-15-2016

    Thrill of the Chase: 59% of Global Consumers Enjoy the Hunt for a Good Deal

    Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).

  • 05-17-2016

    Global Consumer Confidence Reflected Divergent Trends Around the World in Q1

  • 05-03-2016

    Nielsen Releases First-Ever Global Responsibility Report, Aligned With GRI G4

  • 04-26-2016

    Nielsen: Nearly 75% of Global Consumers List Brand Origin as Key Purchase Driver

  • 04-12-2016

    Nielsen Launches Marketing Cloud to Transform the Way Marketers Connect with Consumers

  • 04-05-2016

    The Dirt on Cleaning: Men Share More of the Load Than You Think

  • 03-23-2016

    25 Markets to Deliver Nielsen Total Digital Campaign Measurement by End of 2016

  • 03-16-2016

    Keep Calm and Watch Video: A Global Study of Traditional TV and Streaming Shows Most Consumers Have No Plans to Cut Cord

  • 03-01-2016

    Nielsen Promotes Megan Clarken to President of Product Leadership

  • 02-02-2016

    Recession Mentality Continues for Many; Terrorism Fears and Immigration Concerns Escalate in North America and Europe

  • 01-20-2016

    New Technology Offers Consumers Worldwide Greater Access to Borderless Shopping

  • 01-19-2016

    South Africa's Trade Sector Thriving with R46 Billion in Annual Sales

  • 01-13-2016

    Nielsen Promotes Angela Talton to Chief Diversity Officer

  • 12-15-2015

    Nielsen Promotes Steve Hasker to Global President and Chief Operating Officer

  • 11-03-2015

    U.S. Consumer Confidence Soared in Q3 to a 10-Year High

  • 10-12-2015

    Consumer-Goods' Brands That Demonstrate Commitment to Sustainability Outperform Those That Don’t

  • 10-12-2015

    Nielsen Further Strengthens Global Footprint for Mobile Campaign Measurement

  • 09-28-2015

    Recommendations From Friends Remain Most Credible Form of Advertising Among Consumers; Branded Websites Are the Second-Highest-Rated Form

  • 09-16-2015

    Nielsen Launches World-First Prospects Ranking of Sub-Saharan African Countries

  • 09-09-2015

    Nielsen Provides Pro Bono Support to the Greater Chicago Food Depository

  • 08-25-2015

    Oh Baby! Baby Food and Formula Sales Will Reach Nearly $30 Billion Around the World

  • 08-11-2015

    Nielsen Digital Ad Ratings Now Available Via Google's DoubleClick in New Markets

  • 07-27-2015

    Global Consumer Confidence: Optimistic Overall, Europe Rises Despite Escalating Greek Debt Crisis

  • 07-15-2015

    Eric Dale Appointed Nielsen’s New Chief Legal Officer

  • 06-23-2015

    Consumers in Developing Countries are More Likely to be 'Early Adopters' of New Products

  • 06-16-2015

    Nielsen Names Technology Veteran, James Powell, Global Chief Technology Officer

  • 06-11-2015

    Nielsen: Asian-American Buying Power Increased by More than $50 Billion in One Year—Expected to Hit $1 Trillion by 2018

  • 05-19-2015

    2015 Opens Optimistically for Consumers

  • 04-30-2015

    Nielsen to Appoint Jonathan Stolper SVP and Managing Director of Nielsen Book

  • 04-29-2015

    More Than Half of Global Consumers Are Willing to Buy Groceries Online

  • 04-27-2015

    Nielsen Listed on DiversityInc’s Top 50 Companies for Diversity for Second Consecutive Year

  • 04-01-2015

    Sixty-Nine Percent of Global Consumers Think That Face-to-Face Interactions are Being Replaced by Electronic Ones

  • 03-04-2015

    Nielsen Acquires Exelate

  • 02-25-2015

    Nielsen: GDP, Population and Governance Data Alone are Not Enough to Predict Brand Success in Africa

  • 10-21-2014

    Adobe and Nielsen To Create Industry's First Comprehensive Measurement Platform for Digital Content

  • 08-26-2014

    Global Online Purchase Intentions Have Doubled Since 2011 for E-Books, Toys, Sporting Goods; Online Market for Pet and Baby Supplies, Other Consumable Products Also Growing

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For press inquiries about Nielsen’s business, leadership and corporate events (such as quarterly earnings), please contact: [email protected]

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  • Africa: Ailsa Wingfield
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