Today’s program content is viewed on more than just television sets. Consumers are watching via the Internet and on mobile devices, in-home and out-of-home, live and time-shifted, free and paid, rebroadcast and original programs.
Nielsen provides advanced measurement solutions, rich demographic data and deep behavioral insights that help clients understand how consumers engage with media within and across all the platforms they use—TV, online, mobile and emerging.
HOW WE DO IT
We measure national TV viewing using Nielsen’s People meter technology to electronically capture all viewing from our nationally projectable sample of panelists.
And for mobile media, we are pursuing on-device meter panels to record every interaction users have with measurable mobile devices, which complement our robust survey data.
Finally, through single-source panels along with modeled databases, we measure how consumers engage with multiple media platforms.
What We Measure
Interested in Learning More?