As the definitive source for comprehensive audio metrics and insights, Nielsen measures listeners however they tune in. Using a combination of listener panels and electronic measurement technology, Nielsen knows who’s listening, what they’re listening to, and how.
Nielsen has been measuring radio tune-in since 1936 and has been amplifying its capabilities ever since. Today, Nielsen provides comprehensive data and rich insights into the changing patterns of radio listening behavior in multiple countries. Our approach offers consistent, dependable data and analysis to maximize radio marketing plans.
For more information about our audio measurement capabilities, see what Nielsen Audio has to offer.