Insights

Content Type

World Football Report

The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport.

#twothumbsup: Moviegoing at a Theater Near You

In the Siskel and Ebert era, two thumbs up didn’t just mean that a movie was good. It also meant the movie was worth seeing. Times have changed, and today, movie critics—professional and self-proclaimed—are using their thumbs in other ways to influence moviegoing decisions. Through tweets,...

Sports Fans Amplify the Action Across Screens

Sports fans love to follow their favorite games on TV, and their Twitter conversations speak volumes about how much they share their excitement with others. Just look at the numbers from 2013. During the year, 50 percent of Tweets about TV in the U.S.—a total of 492 million Tweets—were about...

Release Wars: How Drop Dates and Strategy Affect Street Success

By David Bakula, SVP Client Development, Nielsen Entertainment From Beck previewing his Morning Phase album for in-flight air travelers to hear via Gogo Inflight Internet before its formal release date to Bruce Springsteen streaming his recent Higher Hopes album more than a week before its release...

U.S. Book Industry Year-End Review

While the book industry is no stranger to change, the written word remains popular. In 2013, physical book sales stayed strong, with print book consumption only declining slightly from the year before. And while e-book growth slowed and the market has now matured, the innovation is far from over.

U.S. Home Entertainment Industry Year-End Review

2013 was a solid year for the home entertainment industry, as consumer spending across all home entertainment platforms increased by nearly 1 percent—the second straight year of growth in consumer spending on home entertainment.

Country Music’s Young Blood is Driving its Growing Popularity

Country is America’s No. 1 radio format, thanks to the genre’s banner performance in 2013. In fact, according to Nielsen’s State of the Media: Audio Today report, the Country music format set all-time highs last year for share of the listening audience in both portable people meter (PPM)...

Feelin’ the Love: A Look at Romantic Songs, Books and Comedies

Love is in the air and in the entertainment aisle. So as we celebrate Valentine’s Day, let’s look at how romance influences music, books and home entertainment—as well as how consumers respond and engage with it—even on days other than Feb 14. Even though love is in the air, it may not be...