The distinctive opinion and experience of Nielsen panelists enriches our view of the marketplace and ensures that our research accurately reflects consumers’ shopping and media habits.
For more than 50 years, Nielsen has been collecting and reporting on purchasing and media information. We offer consumers a range of opportunities to provide feedback about their shopping and media consumption. You may be invited to join an ongoing panel or participate in a survey, and we encourage you to do so.
Our analysis and insights help to inform the decision-making process of brands and content providers as well as the research activities of universities and industry standards bodies. Your participation is important to these organizations and their role as influencers and drivers of the consumer experience.
We value your contribution and we value your privacy. Your personally identifiable information will NEVER be used by Nielsen to advertise, promote or market third-party goods or services to you. We will not license, publish or sell any information collected from you that can be tied to an individual user such as your name, email address, postal address, etc.
The Nielsen Process
Strictly through chance. We cannot ask every home to participate, so we carefully select a sample of homes in your community to represent the entire TV audience. To be statistically accurate, it is essential that our samples be randomly selected. Every household in the Taiwan has a chance of being selected, no matter where it is located.
No, unfortunately not. We are sorry, but our guidelines prohibit us from including homes where a household member is employed by, or is a principal owner in the television or media industry.
We do send letters and postcards to potential participants. It is our way of introducing ourselves, in hopes that you will fill out the television diary soon to come.
Yes, the envelope may have contained either a short survey about television viewing that we would like you to complete and return in the postage-paid envelope, OR the envelope may have contained a letter inviting you to participate in the Nielsen television ratings.
Nielsen uses a combination of publicly available telephone, address, and Census information to select homes for meter panels.
Absolutely not. The information from your home is held strictly confidential. You will never be approached by anyone selling something because you participated in one of our surveys.