Insights

Why Word-of-Mouth is Loudest in Africa

Doing business in sub-Sahara Africa can be full of disparate challenges, and anyone looking to identify a classic African consumer will struggle. Despite sharing a common border, inhabitants of one country differ from those in a neighboring country with respect to their attitudes, buying and media...

How to Win With the Russian Shopper

By Maciej Przybysz, Vice President, Nielsen Russia and Northeast Europe Brands and marketers have considered the Russian consumer goods market a major growth opportunity for years, but they have yet to fully realize it. The opportunity remains slightly elusive, partly because of the unique shopping...

A Rising Middle Class Will Fuel Growth in Russia

Stable gross domestic product growth, declining inflation and a record-low unemployment rate are pointing to positive consumer purchasing power in Russia. The Russian middle class, which stands at 104 million strong, is fueling that power. This segment of the population is projected to rise 16...

Fresh is Best in Asia-Pacific

The Asia-Pacific retail landscape is uniquely diverse and bountiful, offering consumers an array of wet and open market options that feature fresh foods delivered direct from the source. It therefore comes as no surprise that fresh foods contribute more than half of the food, grocery and personal...