Insights

Every Breakthrough Product Needs An Audience

New findings from a Nielsen global survey of respondents with Internet access reveal underlying consumer sentiment toward new product innovations. Nielsen uncovers current consumer sentiment when it comes to purchasing new products, which product categories are enjoying the most interaction and...

Global Advertising Trends – Q3 2012

While global ad spending rose 4.3 percent in Q3 2012, the Western Europe market continues to see cuts, with a 4.8 percent decrease from Q3 2011. Global consumer confidence increases one point from Q2 to 92 North America and Europe report the only regional consumer confidence increases, though...