Billions in Consumer Spending are Shifting as COVID-19 Forces Widespread Retail Disruption
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
Convenience 2.0: An Online Twist to a Retail Stalwart
E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.
Predicting Holiday Spending Across Consumer Types in the ‘New Normal’
Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves...
COVID-19 Has Flipped the Value Proposition of Omnichannel Shopping for Constrained Consumers
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
Innovating in the Digital Era: The Evolving Role of Digital Media on New Product Launches
When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.
Tips for Evaluating Your Assortment, Pricing and Promotion Strategies in the New Normal
As some markets gradually settle into some sort of new normal, it’s likely time for retailers and manufacturers to think about what assortment, pricing and promotions will look like for the remainder of the year. Amid the COVID-19 pandemic, the retail market has been dynamic and full of chaos and...
Unemployment is at the Heart of Long-Term Consumer Change
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.
Recalibrated Consumption Dynamics in a COVID-19 Altered World
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
Become the Brand that People Remember: How to Increase Share of Market in Uncertain Times
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.
The importance of maintaining a cross-media ad strategy through a crisis
The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.