Insights

Nielsen TV: Home Entertainment Behavior Among Hispanics

As avid moviegoers, Hispanics are keen to stay on top of their favorite flicks and shows when they’re at home as well as when they’re on the go. They’re also very adaptive in using new technologies and platforms, which puts them ahead of the curve when it comes to trying things like movies in...

Smells Like Teen Spirit: How Teens are Using Entertainment

With back to school season now upon us, we turn our focus to the teen consumer—an increasingly influential group with diverse entertainment interests—and how technology plays a central role in their interests. THE NEXT GEN OF TEENS The face of gaming isn’t what it used to be. In the U.S., the...

Music and Sports Make a Natural Duo

Outside of the traditional standards, today’s biggest artists are performing at live sporting events, revising their original songs to be more sports themed and helping launch seasons with their performances.

Reel Content: How Movies Transcend the Theater (Part 4)

Music and movie scenes are as about compatible as peanut butter and jelly. Case in point: Titanic and Celine Dion’s “My Heart Will Go On,” or Whitney Houston’s “I Will Always Love You” and The Bodyguard – how could you possibly hear the song without thinking of the movie? Some of the...

Reel Content: How Movies Transcend the Theater (Part 3)

We often see our favorite books brought to the big screen, but it’s not uncommon to see storylines unfold the other way around—where movies are continued or expanded in books. Star Wars, George Lucas’ masterpiece sci-fi franchise, has generated six theatrical releases and an astounding amount...

Reel Content: How Movies Transcend the Theater (Part 2)

In addition to providing fans the opportunity to relive their favorite flicks, discs are becoming an increasingly popular venue for alternate endings, extended scenes, gag reels and other viewer treats. And for theatrical aficionados, Blu-ray discs provide both exclusive content as well as higher...

Infographic: Daft Punk is Doin’ it Right

From apps that provide first dibs on a highly anticipated album to personalized videos on Vine, music fans are getting the VIP treatment these days, as artists, labels and brands alike are coming up with creative ways to engage and reward them. In fact, Nielsen research released earlier this year...