Insights

Education is an Investment for the Future Around the Globe

The road to better jobs, more money and improved lifestyles is paved by education, according to a new Nielsen survey. More than three-quarters (78%) of global online respondents agreed that receiving a higher education, such as college, is important. Likewise, three-fourths also believed that...

The Changing Wave of Wealth

In many growth markets, discretionary income is rising and consumption is expanding beyond the everyday basics. New findings from a Nielsen Global Survey of Consumer Shopping Behavior revealed that many online respondents in Asia-Pacific and Middle-East/Africa are impulse buyers and adopters of new...

Upscale Latinos: America’s New Baby Boomers

Hispanics are steadily helping shape the landscape of America’s economy and have become a game changer for marketers. But within this broad demographic lies a powerful core segment that accounts for 37 percent of the group’s total spending power—and this spending power is increasing....

A Rising Middle Class Will Fuel Growth in Russia

Stable gross domestic product growth, declining inflation and a record-low unemployment rate are pointing to positive consumer purchasing power in Russia. The Russian middle class, which stands at 104 million strong, is fueling that power. This segment of the population is projected to rise 16...