Get Ready for the Golden Aged Opportunity
More than half of Taiwanese consumers (52%) surveyed claim it is difficult for an aging demographic to find product labels that are easy to read, and more than four in 10 (48%) cannot find foods that meet special nutritional diets, according to the Nielsen Global Survey about Aging, which polled more than 30,000 Internet respondents in 60 countries.
More than one in three Taiwanese respondents (when thinking about the product or service needs of the aging consumer) say they have difficulties in finding products that feature clearly labelled nutritional information (43%), smaller portion-sized food packaging (39%) or packages that are easy to open (38%).
These findings serve as a wake-up call to manufacturers, retailers and other marketers that need to bolster efforts to better reach and cater to an aging demographic.
More than three in ten (32%) respondents in Taiwan believe stores are not catering to the needs of older consumers by providing road-side assistance to help with grocery bags to the car, nor aisles dedicated to aging-needs products (31%). More than two-fifths say retail channels do not offer handicapped check-out lanes (24%), benches to sit down (22%), wide aisles for handicap accessibility (21%) or ample handicapped parking (20%).
Many have more time to shop and spend than their younger counterparts. As retailers and manufacturers clamor to create a point of differentiation for their products and services, they only need to listen to the loud call for help coming from aging consumers.