Press Releases
Precision marketing set to surge in APAC
Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.
Nielsen Launches Global Measurement for YouTube Mobile App
Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....
David Kenny Signs LEAD Network CEO Pledge to Advance Women at Nielsen
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women’s Day, which was also celebrated by thousands of Nielsen associates around the world.
Global Consumers are Bullish About Their Financial Security
Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.
Global Online Grocery Purchasing Is Up 15% in Last Two Years, Leading to an Estimated US$70B in Additional Sales in Online FMCG
Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.
Nielsen Included for the Second Year on Stock Indices Recognizing Leading Companies
The FTSE4Good and Dow Jones Sustainability Index recognitions are part of a growing investor interest in companies focused on sustainability.
Nielsen Advances in Ranking for Top Companies for Diversity and Inclusion for Fifth Consecutive Year
Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places. This is Nielsen’s fifth consecutive year moving up on the annual ranking of companies that excel in hiring, retaining and promoting women, minorities, people with...
Nielsen Marketing Cloud Launches in Asia-Pacific
Nielsen today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions.
Global Brands Are Winning the Battle for Consumers' Hearts and Minds
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.
Nielsen Brings Efficiency to the Media Planning Process with the Global Launch of Marketing Budget Explorer
Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning...
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Greater China (China and Hong Kong): Wendy Wang
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India: Adrian Terron
Latin America: Paola Fonseca
Global Television Audience Measurement (Television Audience Measurement outside of the United States): Sonya Ford
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