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Precision marketing set to surge in APAC

Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.

Nielsen Launches Global Measurement for YouTube Mobile App

Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....

Global Consumers are Bullish About Their Financial Security

Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.

Nielsen Marketing Cloud Launches in Asia-Pacific

Nielsen today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions.

PRESS CONTACTS

For press inquiries about Nielsen Taiwan’s business, leadership and corporate events (such as quarterly earnings), please contact: CherylWen

For press inquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Global Communications representative below:

Asia Pacific/Middle East/Africa: Deanie Sultana
Canada: Meg Chari
Europe: Joanna Lund
Greater China (China and Hong Kong): Wendy Wang
Greater China (Taiwan):Cheryl Wen
India: Adrian Terron
Latin America: Paola Fonseca
Global Television Audience Measurement (Television Audience Measurement outside of the United States): Sonya Ford

Corporate
(Nielsen’s Business, Leadership and Corporate Events)
corporatepressinquiries@nielsen.com