Press Room

Desmond Wang Appointed Managing Director For Nielsen Taiwan

Nielsen, a leading global performance management company announced that Desmond Wang is appointed as Managing Director, Nielsen Taiwan, with responsibility for all of Nielsen’s business activities in Taiwan. Desmond reports to Yan Xuan, president of Nielsen Greater China.

“A veteran of Nielsen for around two decades, Desmond’s tremendous experience and his track record of exceeding expectations in his prior leadership and client-focused roles will bring precious experiences to Nielsen Taiwan, and to our efforts to help our clients drive success in the region,” said Yan Xuan, president of Nielsen China. “This important appointment reflects Nielsen’s commitment to our clients in Taiwan.”

With the fast growing digital, ecommerce and big data, Taiwan consumers and markets are also changing rapidly. It’s more important than ever for businesses in Taiwan to keep abreast of these changes, and to keep up with the evolving needs of consumers in Taiwan.

“Over the past 3 decades, Nielsen has not only helped the multinational clients to understand Taiwan and Taiwanese consumers, but also help local clients to expand the business overseas. By offering a complete view of what consumers watch and what they buy over 160 markets, Nielsen can help accelerate the growth of our clients business.” Desmond Wang said.

Prior to his role as Nielsen Taiwan Watch business leader, Desmond served as vice president, Consumer Packaged Goods (CPG) Vertical Nielsen Taiwan. In his new role as Managing Director for Nielsen Taiwan, Desmond is based in Taipei.

Desmond holds an MBA degree and M.S. degree in Industrial Relations from the University of New Haven, Connecticut.

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. The Company’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit