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Press Releases

Desmond Wang Appointed Managing Director For Nielsen Taiwan

Nielsen, a leading global performance management company announced that Desmond Wang is appointed as Managing Director, Nielsen Taiwan, with responsibility for all of Nielsen’s business activities in Taiwan. Desmond reports to Yan Xuan, president of Nielsen Greater China.

Taiwan Consumer Confidence Sees Slight Downtrend

Global consumer confidence index (CCI) edged up 2 points to 101 in the fourth quarter of 2016, while in contrast, Taiwan consumer confidence has taken a three-point decline to 72 in the same quarter, signaling more reserved views on employment and personal finance.

Nielsen Acquires Gracenote

Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video,...

Taiwan consumer confidence score increased 2 points to 75

Taiwan Consumer Confidence Index also increased 2 points from last quarter to 75, driven by the growth of immediate-spending intentions from 20% in quarter 2 of 2016 to 26% in this one; and the optimistic percentage growth of personal finance was from 32% to 35%.

Paralympic Games Continue to Drive Shift in Consumer Attitudes

The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the...

PRESS CONTACTS

For press inquiries about Nielsen Taiwan’s business, leadership and corporate events (such as quarterly earnings), please contact: CherylWen

For press inquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Global Communications representative below:

Asia Pacific/Middle East/Africa: Deanie Sultana
Canada: Meg Chari
Europe: Joanna Lund
Greater China (China and Hong Kong): Wendy Wang
Greater China (Taiwan):Cheryl Wen
India: Adrian Terron
Latin America: Paola Fonseca
Global Television Audience Measurement (Television Audience Measurement outside of the United States): Sonya Ford

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