Nielsen Digital Ad Ratings
The industry standard for digital ad measurement
Words from our clients
“Nielsen DAR provides an extremely important indicator for the client. In addition to the reach on mobile phones and PCs, DAR can caculate GRP value, which is exactly the same index used for traditional TV.”
– Jerry Weng
Head of Xaxis
“A company like Nielsen can integrate the data, from the perspective of a web user, from many websites. I’d say it would bring value to the market.”
– Charlene Hung
“From our experience measuring TV performance, we have always used Nielsen’s TAM data. Now as we enter the integration of Online TV and TV, we believe there is an even greater benefit to gain from working with Nielsen.”
– Robin Lu
President, Media Palette
Nielsen Digital Ad Ratings provides a comprehensive, daily view of your ad’s online and mobile audience in a way comparable to the Nielsen TV ratings. Powered by the largest user databases and the highest quality panel in the world, Nielsen Digital Ad Ratings set a new industry standard for digital audience measurement.
Who can benefit from our solution?
Publishers prove their ability to deliver advertising messages to audiences across digital platforms—including in-app and in-browser placements.
Advertisers are able to ensure that their brand messages reach the right people to maximize return on investment.
Agencies can work with media partners to optimize in-flight in order to ensure campaign efficiency.
FEATURES AND BENEFITS
A Total Digital View
Nielsen Digital Ad Ratings is the first digital advertising solution that provides a true cross-platform view of your digital audience across computers, smartphones, tablets, and connected devices. It delivers high-quality, actionable measurement, enabling transactions and optimization.
Nielsen Digital Ad Ratings provides the unique audience, reach, frequency and gross rating points (GRPs) for every campaign, every day across digital platforms—including computers, smartphones and tablets. Views are broken down by demographic (including age and gender), by publisher and placement.
Nielsen Digital Ad Ratings reports on the viewable audience for your campaign, allowing you to understand variations in viewable rates by demographic break using the viewability provider and viewability threshold of your choice.
TV + Digital
More strategically align your ads across screens. Through the Nielsen Total Ad Ratings module, we can report the audience that has viewed the campaign only on digital, only on TV, and both online and on TV.
Nielsen Digital Ad Ratings is currently available in the following countries:
AUSTRALIA • BRAZIL • CANADA • CHINA • FRANCE • GERMANY • HONG KONG
INDIA • INDONESIA • IRELAND • ITALY • JAPAN • MEXICO • MALAYSIA • NEW ZEALAND
PHILIPPINES • POLAND • SINGAPORE • SOUTH AFRICA • TAIWAN • THAILAND
TURKEY • UNITED KINGDOM • UNITES STATES
Reaching the few, the proud
Brand marketers need to understand if their campaigns are effectively reaching their desired audiences online, just as they do on traditional media. While this is true for all advertising, it’s especially critical for products and services focused on very specific segments of the population. The USMC faced this challenge head on recently with the help of Mindshare. Read More >>
Any Way You Watch It
Modern technology affords massive flexibility in a new age of how consumers watch video. It also led to audience fragmentation and challenges regarding how to value content. Many of those challenges however, went away in November 2013. Read More >>
Reaching Consumers online: The new “Norm”al for digital ads
There’s no doubt that online advertising has seen tremendous growth in recent years, but advertisers and publishers alike are still unsure if their campaigns are successfully reaching their desired audiences.