Solutions

Nielsen Digital Ad Ratings

The industry standard for digital ad measurement

Words from our clients

Overview

Nielsen Digital Ad Ratings provides a comprehensive, daily view of your ad’s online and mobile audience in a way comparable to the Nielsen TV ratings. Powered by the largest user databases and the highest quality panel in the world, Nielsen Digital Ad Ratings set a new industry standard for digital audience measurement.

Who can benefit from our solution?

Publishers

Publishers prove their ability to deliver advertising messages to audiences across digital platforms—including in-app and in-browser placements.

Advertisers

Advertisers are able to ensure that their brand messages reach the right people to maximize return on investment.

Agencies

Agencies can work with media partners to optimize in-flight in order to ensure campaign efficiency.

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FEATURES AND BENEFITS

Digital View

A Total Digital View

Nielsen Digital Ad Ratings is the first digital advertising solution that provides a true cross-platform view of your digital audience across computers, smartphones, tablets, and connected devices. It delivers high-quality, actionable measurement, enabling transactions and optimization.

Audience Breakdowns

Daily Reporting

Nielsen Digital Ad Ratings provides the unique audience, reach, frequency and gross rating points (GRPs) for every campaign, every day across digital platforms—including computers, smartphones and tablets. Views are broken down by demographic (including age and gender), by publisher and placement.

viewability

Viewability

Nielsen Digital Ad Ratings reports on the viewable audience for your campaign, allowing you to understand variations in viewable rates by demographic break using the viewability provider and viewability threshold of your choice.

TV Overlap

TV + Digital

More strategically align your ads across screens. Through the Nielsen Total Ad Ratings module, we can report the audience that has viewed the campaign only on digital, only on TV, and both online and on TV.

Nielsen Digital Ad Ratings is currently available in the following countries:

AUSTRALIABRAZILCANADACHINAFRANCEGERMANYHONG KONG
INDIAINDONESIAIRELANDITALYJAPANMEXICOMALAYSIANEW ZEALAND
PHILIPPINESPOLANDSINGAPORESOUTH AFRICATAIWANTHAILAND
TURKEYUNITED KINGDOMUNITES STATES

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Thought Leadership

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