Solutions

Audience

Today’s program content is viewed on more than just television sets. Consumers are watching via the Internet and on mobile devices, in-home and out-of-home, live and time-shifted, free and paid, rebroadcast and original programs.

Nielsen provides advanced measurement solutions, rich demographic data and deep behavioral insights that help clients understand how consumers engage with media within and across the two key platforms they use—TV and online.

HOW WE DO IT

We measure national TV viewing using Nielsen’s People meter technology to electronically capture all viewing from our nationally projectable sample of panelists. Lean more about Nielsen television measurement services.

Nielsen representative panels of Internet users provide browsing and streaming metrics for online users. Using census-based measurement, we provide in-depth tracking and analysis of site performance as well as information about audience consumption of, and engagement with, streaming media.

WHY NIELSEN?

Nielsen TwinScreens provides single-source cross-media measurement, which supplies innovative data from the only dataset to measure TV and Internet in same household.