WHAT WE MEASURE
Our point-of-sale (POS) technology for our retail measurement services captures sales and price data from virtually every major retail chain. For others, we use the industry’s leading sample-based methodology. Where electronic data is not available, we use detailed field audits.
Nielsen is uniquely positioned to deliver local and global insights into product sales across categories in nearly 100 countries. Nielsen’s powerful data arms clients with actionable intelligence for their business planning. Our tools provide clients with timely, flexible analytics, presenting a holistic view of the marketplace.
What We Measure
Interested in Learning More?