Modern retail has long been guided by a powerful premise: the bigger, the better. But the retail landscape is shifting, and this mantra no longer holds true in all cases. This report explores the pain and pleasure points in global consumers' shopping experiences.
Nielsen’s African Prospects Indicator provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of Sub-Saharan African countries.
The global baby care market is booming! But for baby care manufactures, there's plenty at state in the battle for baby bucks.
Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.
In Africa’s complex retail environment, even companies poised with the right products can miss the mark if they don’t get them to the right place. But tailoring distribution choices—along with other factors—to specific products can help improve sales.
Health and wellness are hot topics around the globe, but the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.
Africa’s consumers are growing in numbers and in buying power. They also have a strong demand for products that meet their specific needs. So what are the best ways to reach Africa’s consumers, and how can marketers ensure they’re delivering messages and products that resonate?
Perceptions about private-label brands are favorable around the world, but value shares are not correspondingly distributed; they are much higher in developed regions like Europe, North America and Australia.
As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But not all e-commerce categories are the same.