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Uncommon Sense: Riding the Disruption Wave

All established companies must address a key challenge: How to find the next disruptive innovation while reacting to the disruptive innovations of others. To use the language of this year's TIBCO conference, how can one “ride the disruption wave”? Mitch Barns explores three things he's found...

Uncommon Sense: Making Measurement Work for Programmatic Ad Buying

The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad...

Uncommon Sense: Will There Be an Advertising Singularity?

In 1993, Vernor Vinge, a retired professor of mathematics, computer scientist and award-winning science fiction author, argued that the creation of superhuman artificial intelligence would mark the point at which “the human era will be ended.” This idea, associated in popular thinking...

Marketing Mix Modeling: What Marketers Need to Know

Though you may already use primary and secondary media research to guide your marketing strategy, you may be missing out on key information if you’re not measuring marketing effectiveness too. So you need more information to answer some very critical questions.

Discovering Local Value in Mobile Advertising

There’s no denying the influence that e-commerce is having on the retail landscape, and that influence is starting to go mobile. And as that trend grows, marketers have an opportunity to leverage the influence of consumer preferences. Specifically, by crafting their messages around local...

How 10 Retailers are Pushing Private Label’s Potential

By Todd Hale, SVP, Consumer & Shopper Insights, Nielsen Private brands are a significant player in today’s U.S. retail landscape, reaching $112 billion out of $643 billion in total retail sales in 2013. But given the perfect storm of a struggling economy, rising consumer perception of quality...