Regardless of where we live or how much money we have in the bank, staying on track to reach our financial goals takes a dedicated commitment. To get a pulse on the current and future financial goals that drive saving and investment strategies around the world, Nielsen conducted a global study of...
From being a symbol of freedom to a way to get from point A to point B, cars capture the heart of millions. In fact, 65 percent of Internet respondents across 60 countries are planning to buy a new or used car in the next two years, according to findings from a recent Nielsen global
Managing money can be difficult no matter where we live, and in many cases, it feels like we spend our cash before we earn it. In fact, Nielsen reports that globally, we save or invest just 10 percent of our monthly income on average. Is that enough? How prepared are we for an unexpected household
Managing money can be difficult no matter where we live, and in many cases, it feels like we spend our cash before we earn it. In fact, Nielsen reports that globally, we save or invest just 10 percent of our monthly income on average. But is that enough?
Consumers are more connected than ever, and it seems like new technology is emerging almost daily. Over the past decade, innovations have changed consumers’ behaviors and, consequently, retailers’ responses to their needs. Dr. Venkatesh Bala, chief economist for The Cambridge Group, a part of...
Earning consumer devotion to a brand or store takes more than just offering a good product. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.
Global consumer confidence measured an index level of 94 in Q3 2013, flat from Q2, but sentiment brightened notably in the U.S. and Europe.
Global consumer confidence increased one point to an index of 94 in the second quarter, according to consumer confidence findings from Nielsen. The increase is part of a slow, but steady upward movement in consumer sentiment reported in the first half of the year.
Global consumer confidence increased in the first quarter of 2013, rising two index points to 93 from 91 in Q4 2012, according to findings from the Nielsen Global Survey of Consumer Confidence and Spending Intentions. Improved consumer attitudes about job prospects, personal finances and the...
New findings from the Nielsen Global Survey of Fresh Foods reveal how much fresh foods we consume, where we shop for fresh products and why we shop these preferred retail channels.